DGA Auto BDC Blog

As an automotive salesperson, you're often competing with a large number of other dealerships and individuals for the attention of potential customers. One of the most important tools you have at your disposal is the voicemail. However, leaving an effective voicemail is not always easy, and if not done correctly, it can be a quick way to lose a potential customer's interest. In this post, we'll discuss strategies for leaving an effective voicemail for automotive salespeople.

1. Keep it brief and to the point. Potential customers are likely to be busy and in a hurry, so it's important to get your message across quickly and efficiently. Keep your voicemail to under 30 seconds, and be sure to include the most important information in the first few seconds.
2. Identify yourself and your dealership. Be sure to state your name and the dealership you represent at the beginning of the voicemail. This will help the recipient know who they're talking to and what the voicemail is about.
3. Mention a specific vehicle. If the customer has shown interest in a specific vehicle, be sure to mention it in your voicemail. This will help capture their attention and increase the chances that they'll return your call.
4. Highlight special promotions or deals. If your dealership is currently offering a promotion or deal on a specific vehicle, be sure to mention it in your voicemail. This will give the customer a sense of urgency to return your call.
5. Provide a call-to-action. End your voicemail by providing a specific call-to-action such as when you will call back or if you prefer them to contact you instead. Be sure to give the recipient a specific time frame for when you'll follow up.
6. Speak clearly and at a moderate pace. Speak clearly, don't mumble, and keep your speed at moderate level, so the recipient can understand you easily.
7. Test your voicemail and adjust accordingly. Before leaving a voicemail for a potential customer, practice it several times and make sure it sounds good and convey the message clearly. If needed make adjustments to get the perfect message.
8. Use your CRM System to track your voicemails. A Customer Relationship Management System can help you keep track of the voicemails you've left, when you've called, and when you should call back. This helps you to stay organized and manage your leads effectively.

In conclusion, leaving an effective voicemail for automotive salespeople is all about being brief, clear, and providing valuable information to the customer. By following these strategies, you'll be on your way to leaving voicemails that capture the customer's attention and increase your chances of closing a sale. Remember to always be professional and be sure to track your voicemails with a CRM system to manage leads more efficiently.
 
 

So you started your own sales BDC or hired new employees and you're looking for a simple and easy phone script for customers calling into your store. Here is a simple and easy to learn sample script that you can use as a starting point for your sales business development center (BDC):

1. Introduction: Hello, my name is [Your Name] and I am calling from [Dealership Name].
2. Build rapport: How are you today? I wanted to see if you had any questions or needs in regards to vehicles?
3. Determine their need: Are you currently in the market for a new or used vehicle? Are you looking for something specific?
4. Offer assistance: I'd be happy to help you find the perfect vehicle for your needs. Do you have a budget in mind? Do you have a particular make or model in mind?
5. Set an appointment: When would be a good time for you to come in and test drive some options? Would you like me to go ahead and reserve a spot for you?

Remember to be friendly and helpful, but not pushy. The goal is to build a relationship with the customer and help them find the right vehicle, not just make a sale.

If you've ever visited a car dealership, you may have been contacted by a department called the Business Development Center (BDC). But what exactly is a BDC and what do they do?

In short, a BDC is a department within a car dealership that is focused on generating leads and setting appointments for sales and service. The BDC typically uses a variety of methods to reach out to potential customers, including phone calls, emails, and text messages.

The main goals of a BDC are to increase customer traffic at the dealership, to improve customer retention, and to increase sales and service revenue. To achieve these goals, the BDC may use a variety of tactics, such as:

1. Contacting potential customers to schedule test drives or service appointments
2. Following up with customers who have visited the dealership in the past
3. Sending out promotional emails or text messages to potential customers
4. Handling inbound customer inquiries and directing them to the appropriate department
5. Tracking and analyzing customer data to identify opportunities for improvement

The BDC plays a critical role in driving sales and service revenue for the dealership. By generating leads and setting appointments, the BDC helps to ensure that the sales and service teams have a steady stream of customers to work with.

But the BDC isn't just focused on driving revenue. They are also dedicated to improving the customer experience. By promptly answering customer inquiries and providing helpful information, the BDC helps to build trust and establish long-term relationships with customers.
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In summary, the Business Development Center is a vital part of any car dealership. Whether you are in the market for a new car or just need to schedule some routine maintenance, the BDC is there to help you every step of the way.