DGA Auto BDC Blog

As an automotive salesperson, you're often competing with a large number of other dealerships and individuals for the attention of potential customers. One of the most important tools you have at your disposal is the voicemail. However, leaving an effective voicemail is not always easy, and if not done correctly, it can be a quick way to lose a potential customer's interest. In this post, we'll discuss strategies for leaving an effective voicemail for automotive salespeople.

1. Keep it brief and to the point. Potential customers are likely to be busy and in a hurry, so it's important to get your message across quickly and efficiently. Keep your voicemail to under 30 seconds, and be sure to include the most important information in the first few seconds.
2. Identify yourself and your dealership. Be sure to state your name and the dealership you represent at the beginning of the voicemail. This will help the recipient know who they're talking to and what the voicemail is about.
3. Mention a specific vehicle. If the customer has shown interest in a specific vehicle, be sure to mention it in your voicemail. This will help capture their attention and increase the chances that they'll return your call.
4. Highlight special promotions or deals. If your dealership is currently offering a promotion or deal on a specific vehicle, be sure to mention it in your voicemail. This will give the customer a sense of urgency to return your call.
5. Provide a call-to-action. End your voicemail by providing a specific call-to-action such as when you will call back or if you prefer them to contact you instead. Be sure to give the recipient a specific time frame for when you'll follow up.
6. Speak clearly and at a moderate pace. Speak clearly, don't mumble, and keep your speed at moderate level, so the recipient can understand you easily.
7. Test your voicemail and adjust accordingly. Before leaving a voicemail for a potential customer, practice it several times and make sure it sounds good and convey the message clearly. If needed make adjustments to get the perfect message.
8. Use your CRM System to track your voicemails. A Customer Relationship Management System can help you keep track of the voicemails you've left, when you've called, and when you should call back. This helps you to stay organized and manage your leads effectively.

In conclusion, leaving an effective voicemail for automotive salespeople is all about being brief, clear, and providing valuable information to the customer. By following these strategies, you'll be on your way to leaving voicemails that capture the customer's attention and increase your chances of closing a sale. Remember to always be professional and be sure to track your voicemails with a CRM system to manage leads more efficiently.
 
 

So you started your own sales BDC or hired new employees and you're looking for a simple and easy phone script for customers calling into your store. Here is a simple and easy to learn sample script that you can use as a starting point for your sales business development center (BDC):

1. Introduction: Hello, my name is [Your Name] and I am calling from [Dealership Name].
2. Build rapport: How are you today? I wanted to see if you had any questions or needs in regards to vehicles?
3. Determine their need: Are you currently in the market for a new or used vehicle? Are you looking for something specific?
4. Offer assistance: I'd be happy to help you find the perfect vehicle for your needs. Do you have a budget in mind? Do you have a particular make or model in mind?
5. Set an appointment: When would be a good time for you to come in and test drive some options? Would you like me to go ahead and reserve a spot for you?

Remember to be friendly and helpful, but not pushy. The goal is to build a relationship with the customer and help them find the right vehicle, not just make a sale.

If you've ever visited a car dealership, you may have been contacted by a department called the Business Development Center (BDC). But what exactly is a BDC and what do they do?

In short, a BDC is a department within a car dealership that is focused on generating leads and setting appointments for sales and service. The BDC typically uses a variety of methods to reach out to potential customers, including phone calls, emails, and text messages.

The main goals of a BDC are to increase customer traffic at the dealership, to improve customer retention, and to increase sales and service revenue. To achieve these goals, the BDC may use a variety of tactics, such as:

1. Contacting potential customers to schedule test drives or service appointments
2. Following up with customers who have visited the dealership in the past
3. Sending out promotional emails or text messages to potential customers
4. Handling inbound customer inquiries and directing them to the appropriate department
5. Tracking and analyzing customer data to identify opportunities for improvement

The BDC plays a critical role in driving sales and service revenue for the dealership. By generating leads and setting appointments, the BDC helps to ensure that the sales and service teams have a steady stream of customers to work with.

But the BDC isn't just focused on driving revenue. They are also dedicated to improving the customer experience. By promptly answering customer inquiries and providing helpful information, the BDC helps to build trust and establish long-term relationships with customers.
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In summary, the Business Development Center is a vital part of any car dealership. Whether you are in the market for a new car or just need to schedule some routine maintenance, the BDC is there to help you every step of the way.

Problem: Service Appointment setting is a time-consuming process that can often lead to inefficiency and errors. 

Agitate: Service appointments are an essential part of dealerships service department business, but they can be difficult and time consuming to manage. Often times, mistakes are made when scheduling appointments which can lead to missed opportunities or customer dissatisfaction. 

Solution: Lucy AI by DGA Auto is the solution to your appointment setting woes. Lucy Ai is a powerful artificial intelligence software that can schedule appointments directly into your appointment scheduler without any errors. With over 28 years of BDC experience built into the Google AI framework, Lucy is guaranteed to get the job done right.

Learn more about Lucy AI By DGA Auto by scheduling a demo of our services: DGAauto.com/Demo

Learn more about the future of automotive BDC solutions with Lucy Ai: DGAauto.com/lucy

It is time for the 2022 NADA Convention in Las Vegas, Nevada. This years event runs from March 10th to March 13th.

To help you maximize this years event below are the top five tips and suggestions:

1. Learn the Expo Floor Map: https://www.nadaconvention.org/NADA2022/Public/EventMap.aspx?ID=9473
2. Know the Address: The Las Vegas Convention Center is the host for NADA 2022. Please note the convention center is NOT on the Las Vegas Strip. The address is: 3150 S Paradise Rd, Las Vegas, NV 89109.  
3. Plan ahead: check the exhibit Schedule: https://show.nada.org/2022/ExhibitSchedule/ 
4. Download the NADA app: https://show.nada.org/2022/Mobile/ 
5. Prioritize top exhibitors: DGA Auto the industry leader for BDC solutions at booth 6129N

As the automotive industry moves increasingly towards a digital future, dealerships are looking for ways to keep up. Dealerships have to compete with online car-buying services like Carvana and Vroom, which offer a completely automated shopping experience. But what if dealerships could offer the same level of convenience and automation? Many are turning to AI-based technologies as a way to improve customer experience and engagement. By building more virtual communication channels, dealers can provide an immersive and interactive experience that goes beyond the physical limitations of phone calls, texts, and emails. Customers can browse vehicles, test drive them, and even complete transactions without ever leaving their homes. The possibilities are endless, and Ai provides an exciting new communication avenue for automotive dealerships to explore.
 
Looking towards the future, DGA Auto is launching the first Ai-based BDC platform designed for automotive dealerships: Lucy Ai.
 
Lucy is our Google-powered AI designed to help you manage customer expectations and book appointments in real time so that everyone leaves your service drive happy!
 
With Lucy, your customer can schedule service appointments 24/7 without ever speaking to someone at the dealership or at a call center. She even sends out reminders before each appointment so there are no surprises at drop off!
 
Lucy offers a seamless customer experience:

• Schedules customers in under 45 seconds
• 70% Scheduling Success Rate
• Identifies customer by name and vehicle upon answering
• Schedules appointments with previous advisor (when applicable)
• Builds customer profile
• Schedules for both repair or maintenance services
• Transportation options: drop off, shuttle, waiter, ride-share or loaner.
• Offers first available appointment times and stays within capacity limits
• Provides wait times and pricing.
• Live Person Assist Available:  Let our BDRs assist Lucy via Voice, Text, Chat, Email

 
Click the following link to learn more about DGA Meta, Lucy AI and or the future of BDC solutions: DGAauto.com/Demo
 
Also, visit DGA Auto at the 2022 NADA Convention in Las Vegas, Nevada from March 10th through the 13th at booth 6129N. Setup a VIP appointment to discuss DGA Meta products using the following link: DGAauto.com/Lucy

Let’s be clear, not all AI is good AI. I use technology to create time for humans to be human without disrupting my bottom line. If you pick up preview dialing and smart campaigns, your agents will have more time with the customers who want or need it.
 
You never know how they’ll say thank you.
 
One day, true story, a customer dropped cookies off at her dealership for the DGA agent who’d spent that few extra minutes to listen to her story. She will be that dealer’s customer for life … all because technology gave an agent a few extra minutes to be a little more human at a very important moment.
 
Don’t forget to sort your leads by source - each list should have a unique script and contact cycle. All leads are not alike and your computer is built to keep them all straight. Comparing the results on leads that share a profile will give you much better information at the end of the day.
 
You’re all set to start your auto playlist (pun intended). Sit back and watch the fruits of your labor. 
 
Here’s how we do it for our clients at DGA. It ensures that our agents stay fresh and cover all the bases. Your IT department can set the playlist to run in order all day.
 
a.       8:30 am- overnight internet leads
b.       10:00 am- 2nd – 10th morning attempt internet leads
c.       11:00 am- no-show rescheduling
d.       12:00 pm- equity and lease renewal leads
e.       4:00 pm- 2nd – 10th afternoon attempt internet leads
f.        6:00 pm- appointment confirmation for next day
g.       Until close- equity and lease leads
 
This DGA Playlist guarantees that new internet leads take priority over all other campaigns, and inbound calls have priority over everything else. Can’t beat that.
 
 Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com

Let’s start today with some frank talk. I’m not in the mood to beat around the bush.
 
We’re in a numbers game my friends. With an unlimited budget you’d put a dozen more people on outbound sales. This is where technology changes the narrative.
 
What if I told you, you could double or triple your output at the same time you streamline staff, keeping your best business development reps and giving them the “smart” tools they need to shine?
 
A quick review of web to campaign outlines all the “human” steps necessary to integrate a new prospect into a campaign:

• identify and copy information on a lead contact from an original source,
• send the information to the campaign,
• enter the data and prompt an action,
• and finally prioritize it for your later attention.

 
Makes me tired just to think about the sweat and labor it used to take to set up campaign prospects.
 
Imagine my relief when I was introduced to “web to campaign,” a smart function that takes all of those steps for me. All I need to do is turn on the charm. Let the computers do what they do best and leave the human interaction to the experts.
 
Setting this up is as easy as copying your phone system’s FTP email address on all leads, and setting the campaign as top priority in your phone system. This will automatically give your new internet leads priority over all other outbound campaigns.
 
Check back in a couple of days to check out our BDC playlist. I don’t know about you, but my teenage daughter’s playlist is relentless.
 
She inspired me, and I’d like to share the results with you. For us at DGA, it’s become the heartbeat of outbound sales and it works, through sheer persistence and consistency.

Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com

It’s Wednesday, November 25th. Today I’m thinking about bottom line strategies and of course Turkey….
 
I have to say I’m getting sold on preview dialing. The numbers are impressive - an average 30% increase in sales, and 40% savings in operations.
 
Here’s the real shocker: dials per hour are doubled. Yes. Doubled. Preview dialing typically creates a pace of 50 DPH - fully 2-3 times faster than manual dialing!
 
Our phone calls start with automatic dialing and end with an agent prepared with information on the customer or prospect. It is the very best human-tech interface we’ve found in the market.
 
It works if your CRM system is in good shape. That’s the topic of another blog.
 
Dealers tell me that one of their favorite features is that preview dialing keeps them in control of the contact cycle, rather than relying on business development representatives to make those important decisions.
 
Later this week we’ll be exploring web-to-campaign strategies, another human-tech victory.
 
Spoiler alert: Web-to-campaign actually takes an internet lead from its lead source, emails the lead to the campaign, and prompts an immediate contact that takes priority over all other outbound contacts. Yes. It does.

 
Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com