Automation vs Human Interaction: How To Use AI For Automotive BDCs

Welcome back to DGA’s
BDC DIAG
 
….where we explore what works and then what works even better
to expand your customer base.

Let’s be clear, not all AI is good AI. I use technology to create time for humans to be human without disrupting my bottom line. If you pick up preview dialing and smart campaigns, your agents will have more time with the customers who want or need it.
 
You never know how they’ll say thank you.
 
One day, true story, a customer dropped cookies off at her dealership for the DGA agent who’d spent that few extra minutes to listen to her story. She will be that dealer’s customer for life … all because technology gave an agent a few extra minutes to be a little more human at a very important moment.
 
Don’t forget to sort your leads by source - each list should have a unique script and contact cycle. All leads are not alike and your computer is built to keep them all straight. Comparing the results on leads that share a profile will give you much better information at the end of the day.
 
You’re all set to start your auto playlist (pun intended). Sit back and watch the fruits of your labor. 
 
Here’s how we do it for our clients at DGA. It ensures that our agents stay fresh and cover all the bases. Your IT department can set the playlist to run in order all day.
 
a.       8:30 am- overnight internet leads
b.       10:00 am- 2nd – 10th morning attempt internet leads
c.       11:00 am- no-show rescheduling
d.       12:00 pm- equity and lease renewal leads
e.       4:00 pm- 2nd – 10th afternoon attempt internet leads
f.        6:00 pm- appointment confirmation for next day
g.       Until close- equity and lease leads
 
This DGA Playlist guarantees that new internet leads take priority over all other campaigns, and inbound calls have priority over everything else. Can’t beat that.
 
 Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com