DGA Auto BDC Blog

Let’s be clear, not all AI is good AI. I use technology to create time for humans to be human without disrupting my bottom line. If you pick up preview dialing and smart campaigns, your agents will have more time with the customers who want or need it.
 
You never know how they’ll say thank you.
 
One day, true story, a customer dropped cookies off at her dealership for the DGA agent who’d spent that few extra minutes to listen to her story. She will be that dealer’s customer for life … all because technology gave an agent a few extra minutes to be a little more human at a very important moment.
 
Don’t forget to sort your leads by source - each list should have a unique script and contact cycle. All leads are not alike and your computer is built to keep them all straight. Comparing the results on leads that share a profile will give you much better information at the end of the day.
 
You’re all set to start your auto playlist (pun intended). Sit back and watch the fruits of your labor. 
 
Here’s how we do it for our clients at DGA. It ensures that our agents stay fresh and cover all the bases. Your IT department can set the playlist to run in order all day.
 
a.       8:30 am- overnight internet leads
b.       10:00 am- 2nd – 10th morning attempt internet leads
c.       11:00 am- no-show rescheduling
d.       12:00 pm- equity and lease renewal leads
e.       4:00 pm- 2nd – 10th afternoon attempt internet leads
f.        6:00 pm- appointment confirmation for next day
g.       Until close- equity and lease leads
 
This DGA Playlist guarantees that new internet leads take priority over all other campaigns, and inbound calls have priority over everything else. Can’t beat that.
 
 Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com

Let’s start today with some frank talk. I’m not in the mood to beat around the bush.
 
We’re in a numbers game my friends. With an unlimited budget you’d put a dozen more people on outbound sales. This is where technology changes the narrative.
 
What if I told you, you could double or triple your output at the same time you streamline staff, keeping your best business development reps and giving them the “smart” tools they need to shine?
 
A quick review of web to campaign outlines all the “human” steps necessary to integrate a new prospect into a campaign:

• identify and copy information on a lead contact from an original source,
• send the information to the campaign,
• enter the data and prompt an action,
• and finally prioritize it for your later attention.

 
Makes me tired just to think about the sweat and labor it used to take to set up campaign prospects.
 
Imagine my relief when I was introduced to “web to campaign,” a smart function that takes all of those steps for me. All I need to do is turn on the charm. Let the computers do what they do best and leave the human interaction to the experts.
 
Setting this up is as easy as copying your phone system’s FTP email address on all leads, and setting the campaign as top priority in your phone system. This will automatically give your new internet leads priority over all other outbound campaigns.
 
Check back in a couple of days to check out our BDC playlist. I don’t know about you, but my teenage daughter’s playlist is relentless.
 
She inspired me, and I’d like to share the results with you. For us at DGA, it’s become the heartbeat of outbound sales and it works, through sheer persistence and consistency.

Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com