Wards Auto provides great insight on how to avoid BDC Pitfalls. Check out the excerpt below and let us know your best ways to avoid BDC pitfalls.
"BDCs are not new to the automotive retail industry. But in recent years, consultants, vendors and auto makers have been pitching the concept.
A BDC simply is a separate telemarketing department in the dealership set up to make outbound phone calls to potential customers, as well as handle inbound calls for sales appointments.
Most dealers agree their showroom sales people's phone skills can be terrifying. They may be great in face-to-face meetings. But it's a different matter when getting them to answer calls correctly as well as making follow-up calls to customers.
The idea behind a BDC is to hire people with phone skills, give them scripts and watch the money roll in..."
To read more visit the following link: https://www.wardsauto.com/news-analysis/beware-bdc-pitfalls
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