How To Triple Your BDC Productivity

Welcome back to DGA’s
BDC DIAG
 
….where we explore what works and then what works even better
to expand your customer base.

Let’s start today with some frank talk. I’m not in the mood to beat around the bush.
 
We’re in a numbers game my friends. With an unlimited budget you’d put a dozen more people on outbound sales. This is where technology changes the narrative.
 
What if I told you, you could double or triple your output at the same time you streamline staff, keeping your best business development reps and giving them the “smart” tools they need to shine?
 
A quick review of web to campaign outlines all the “human” steps necessary to integrate a new prospect into a campaign:

• identify and copy information on a lead contact from an original source,
• send the information to the campaign,
• enter the data and prompt an action,
• and finally prioritize it for your later attention.

 
Makes me tired just to think about the sweat and labor it used to take to set up campaign prospects.
 
Imagine my relief when I was introduced to “web to campaign,” a smart function that takes all of those steps for me. All I need to do is turn on the charm. Let the computers do what they do best and leave the human interaction to the experts.
 
Setting this up is as easy as copying your phone system’s FTP email address on all leads, and setting the campaign as top priority in your phone system. This will automatically give your new internet leads priority over all other outbound campaigns.
 
Check back in a couple of days to check out our BDC playlist. I don’t know about you, but my teenage daughter’s playlist is relentless.
 
She inspired me, and I’d like to share the results with you. For us at DGA, it’s become the heartbeat of outbound sales and it works, through sheer persistence and consistency.

Nicholas R. Lawrenson
Chief Operating Officer
O: (239) 221-5230
M: (443) 864-7834
[email protected] 
www.DGAauto.com