What Is A Business Development Center At Car Dealerships?

If you've ever visited a car dealership, you may have been contacted by a department called the Business Development Center (BDC). But what exactly is a BDC and what do they do?

In short, a BDC is a department within a car dealership that is focused on generating leads and setting appointments for sales and service. The BDC typically uses a variety of methods to reach out to potential customers, including phone calls, emails, and text messages.

The main goals of a BDC are to increase customer traffic at the dealership, to improve customer retention, and to increase sales and service revenue. To achieve these goals, the BDC may use a variety of tactics, such as:

1. Contacting potential customers to schedule test drives or service appointments
2. Following up with customers who have visited the dealership in the past
3. Sending out promotional emails or text messages to potential customers
4. Handling inbound customer inquiries and directing them to the appropriate department
5. Tracking and analyzing customer data to identify opportunities for improvement

The BDC plays a critical role in driving sales and service revenue for the dealership. By generating leads and setting appointments, the BDC helps to ensure that the sales and service teams have a steady stream of customers to work with.

But the BDC isn't just focused on driving revenue. They are also dedicated to improving the customer experience. By promptly answering customer inquiries and providing helpful information, the BDC helps to build trust and establish long-term relationships with customers.
​
In summary, the Business Development Center is a vital part of any car dealership. Whether you are in the market for a new car or just need to schedule some routine maintenance, the BDC is there to help you every step of the way.